• Business professionals have come to rely on search engines and free “news alerts” services to monitor news coverage about their company, industry, and competitors

• The truth is that search engines do not index all of the news content on the Web, and therefore are not capturing everything in their alerts

• This lack of coverage is getting worse daily as news publishers are rapidly moving their content behind paywalls

• New legislation and industry organizations worldwide are also moving to protect the economic value of news content from open Web searches

• The most effective way for business professionals to monitor news content online is to invest in a paid service that aggregates licensed news content, supplementing what is available on the open Web